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People want brands to take stands on important issues, and social media is the place for it.Two-thirds of consumers (66%) say it’s important for brands to take public stands on social and political issues, and more than half (58%) are open to this happening on social media – the t...
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These aren’t the characters of advertising past—they are cultural icons. They are treated like creators, and have their own loyal fanbase. TakeBenny the Bull, the Chicago Bulls’ official mascot. He has over 5.1 million followers, collaborates with celebrities and never misses a dance challeng...
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Patagonia added its first surf ambassadors to the team in 2010 when the brand hired Keith, Chris, and Dan Malloy – three brothers who were at the vanguard of surf progression and who would go on to shape surf culture with their films, books, and collaborations with surfer-celebrities such ...
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Founded in 1978 by Gianni Versace, the Versace brand has been a symbol of Italian luxury. Known for his extravagant designs, Versace redefined fashion with his bold prints, vibrant colors, and sexy cuts, making him a favorite among celebrities. ...
overhauling the blue-check verification system by offering it to anyone that pays for Twitter Blue, its premium tier, instead of only to notable figures like politicians and celebrities. Musk alsorelaxed moderation ruleson the platform and allowed many previously banned accounts to return to the ...