Humans. We all love a good story. Especially if they’re true. Ever watched a movie based on a true story? This weekend, I found myself engrossed in “Big Miracle.” It’s based on the true story of the international effort to rescue a family of... ...
1-4章:作者力图阐明为何“讲故事”是更好的营销方式作者认为,营销活动有两个主体:品牌和消费者,他们的诉求又各自分成内外两层。品牌外层:产品“外部可见”的部分,包括功能、价格、特征等等品牌内层:品牌的价值观(unique value point)而消费者的需求,也相应的有内外两层。作者认为大部分的广告试图建立的是外层的联...
Once you’ve defined your business’s intrinsic value, you can start crafting its identity. Abrand identityis its personality. It’s the full picture that yourbrand messaging—or the visual and non-visual ways your company communicates—represents. Not sure what personality fits your brand? Check...
The move could help to drive significantly more brand budget online. The findings showed the effect of organic listings on purchase consideration. It also revealed that search has an effect on brand measures such as awareness, recall, brand affinity and brand communication.COOPERWILLNew Media Age...
Founder Lauren Chan’s experiences were integral to her company’s story because it’s rooted in her most vulnerable moments. She launched her plus fashion brand Henning mere months before the onset of COVID-19 and the escalation of the Black Lives Matter movement. “We need to be deeply hu...
Your brand is a guide to what you stand for, how you want to make people feel, and the value you bring to the world. Within it lives brand identity—a visual representation of your brand from logo design to typography choices to color palette. It is a system of rules and visual assets...
(for creative ideas and designs). When it comes to these channels, it’s very dependent on your niche specialty in personal branding. In other words, not everyone will find value in being present on these platforms.In addition, arguably one of the most important aspects of this social ...
Product branding is the intersection of many moving parts, including logo, colors, package design, product names and descriptions, brand voice, brand values, brand story, and the general messaging used by the brand. The whole is greater than the sum of its parts — a sum that is calculated...
Learn how to create the perfect brand for your company that will give your small business extraordinary value and drive customers. By: Danielle Zunenshine 10 min. read Topics: Branding Small businessSo, what is a “brand?” Is it your logo? The look and feel of your business? Not quite...
A strong brand image can create positive associations with quality, value, or a particular lifestyle, influencing purchasing decisions. In fact,71% of consumers (particularly Gen Z) say they're more likely to by from brands they trust.Meanwhile, prior surveys we ran also showed that their purc...