其实,Co-branding是合作品牌策略的意思, 也就是两个或多个品牌的跨界合作, 传说中的强强联合。 这样的Co-branding往往都很有创意。 打开网易新闻 查看精彩图片 最近优步中国就和联想、微鲸、迅雷、IDO等 几十家大品牌, 共同推出了题为“这一步,更好”的Co-branding, 力求打造更加完美的网约车出行体验。 而结合...
联合与其有共同特质的平台和品牌,共同传递智能科技的力量。整个策划分为线上和线下,线上以“真XX”系列海报,与八个品牌玩co-branding,以视觉错位图的科技感为表达基础,把品牌联动的共鸣点通过文案来串联。线下与小蓝车和pico的活动,智能治不能,不仅好玩,更是希望用户在线下的“朋友圈”说“真”话,从而实现线上和...
What is the objective of co-branding? Co-branding is a type of marketing partnership between two or more different brands to jointly promote a product or service which results in the creation of a new product, service, or special edition product. Its objective is to allow businesses to combin...
Types of Co-branding Co-branding is of two types: Ingredient co-branding and Composite co-branding. Ingredient co-branding implies using a renowned brand as an element in the production of another renowned brand. This deals with creation of brand equity for materials and parts that are contained...
Co-branding isn’t a one-size-fits-all process. Companies get into different co-branding contracts depending upon the industry they operate it, the type of offering, and the branding goals. Ingredient Co-Branding Ingredient co-branding is when brands collaborate based on...
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社会化营销火爆的当下,co-branding 并非是件新鲜事。如今,想要通过品牌合作的方式强化品牌形象,不花点心思实属不易。很多品牌在盲目的 co-branding 时都没有找到真正的关联点,强行硬「扣」的行为往往并不能扣住用户的心。 其实,一次品牌合作就像两个明星之间谈了一场恋爱,想要获得粉丝的祝福,首先要充分展现彼此之...
整个策划分为线上和线下,线上以“真XX”系列海报,与八个品牌玩co-branding,以视觉错位图的科技感为表达基础,把品牌联动的共鸣点通过文案来串联。线下与小蓝车和pico的活动,智能治不能,不仅好玩,更是希望用户在线下的“朋友圈”说“真”话,从而实现线上和线下联动的完美闭环。
Co-branding is a marketing strategy that utilizes multiple brand names on a good or service as part of a strategic alliance.
一次成功的Co-branding,除了要看品牌联合活动的数据,更要看品牌间合作的紧密性,其联合是否真正做到“我中有你,你中有我”,共同为对方助力。 “春草初生,春林初茂,春风十里,不如你。”一个是青春剧里的最强IP,一个是鸡尾酒领导品牌,当优酷超级剧集《春风十里不如你》邂逅RIO鸡尾酒,我们迎来了一场场芬芳甘醇...