7. Fill out a brand voice template with 3-5 core voice characteristics. Use a table to formalize your process. Write down the 3-5 core characteristics you've determined are important for your brand's voice and how your writers can use these traits in their...
Free eBook: How to build a world-class brand tracker Download now Related resources Brand Management Brand Strategy 23 min read Brand Management Brand Purpose 13 min read Brand Management Brand Positioning 26 min read Brand Management Brand Extension Strategies ...
Your brand voice should align with the company’s values and goals, but also think about who you’re talking to and why. Start formulating your brand voice by considering your target audience and marketing personas. As you work through your audience and personas, list out personality traits, ...
A statement describing your brand voice. For example: Our brand voice is transparent, inclusive, and authentic. It’s friendly, conversational, and connects with consumers on a human level. Between three and five characteristics describing your brand. For example: Authentic, inclusive, friendly. A...
Brand attributesare the distinctive qualities, characteristics, and associations that define a brand in the eyes of consumers. They make up the core values that outline a company’s brand image. Think of it this way: if your company were a person, its brand attributes would be its individual...
With your brand’s voice defined, illustrate how it turns up concretely in your content. This brand voice chart is an essential reference tool to ensure your content (text andvisuals) consistently uses the same voice. Include three rows for each of the primary characteristics accompanied by three...
After you identify your brand voice, make sure to be consistent with your brand voice over various communication channels. After going through these essential steps, you’ll have a long list of attributes. Choose the most appropriate words that will resonate with your customers’ traits, needs, ...
Find samples of content that matches your desired brand tone of voice. What do you like about it? What are some characteristics you could adapt for your content? Some of them might be, e.g.: The use of emoji or slang, Avoiding passive voice to avoid sounding formal, ...
It includes distinct elements, like logos, color schemes, and typography, as well as its unique voice, messaging, and values. Infographic: brand identity design This set of characteristics forms a brand’s personality. It distinguishes the brand from competitors and creates a memorable impression on...
Lay out an extensive list of words (adjectives, characteristics, attributes). Pick several of these words that convey your company. Make sure your ads, copy, design, company procedures, and brand personality fit with the list of words used to describe your company. ...