Often, when our brand team is working on a logo and visual identity for a new client, the lead designer will pop his or her head into my office to ask those three questions. Along with a whole bunch of other questions we ask our clients about their brand, the answers serve as a jump...
Visual identity examples Magic spoon Tugging at our heartstrings and playing off the nostalgia of childhood cereals, Magic Spoon’s brand identity defined itself right from the start. As founders Greg Sewitz and Gabi Lewis explain, “We experimented for over a year to create a cereal inspired by...
A brand identity isthe physical and digital result of branding. It is the collection of brand elements that a company creates to portray the right image of itself to its target audience. These elements comprise the visual branding your audience can see and recognize as yours. What is a brand?
Learn what brand visual identity is and why it matters, how to build it + get inspired by 5 great visual identity examples.
Learn the difference between branding and visual identity.Get tips for creating a strong brand message + enjoy a gallery of great visual identity solutions.
A brand manifesto provides the answers to this question, and more. This article will explain what a brand manifesto is, why it matters for yourbrandingefforts, and provide tips andbrand identity examplesfor how to write one. What is a brand manifesto?
Strong brand identity design examples Conclusion The swoosh, two golden arches on a red background, or a bitten apple – no need to call the companies by name. You know, I mean Nike, McDonald’s, and Apple anyway. How is it possible? That’s how a strong brand identity works. Do yo...
A strong brand needs both a clear identity and visual consistency. They work together to create a unified and memorable brand experience. Examples of strong visual identity Gymshark SKIMS Beardbrand Tupperware Here are a few examples of brands with distinct and cohesive visual identities: ...
Now that you know what brand identity is, let’s take a look at some examples of websites that get an A+ in branding: 1. Little Wolf Little Wolf has very cute and minimal designs to catch your attention. Little Wolf has a vibrant, personable visual identity. Just from looking at the...
Strong Brand Identity Examples Visual elements stay in the minds of customers long after purchase. Let’s discover what famous brands do to achieve such success among consumers. Coca-Cola This brand is an excellent example of a well-established company with a strong brand identity. When customers...