WiththeleadershipofMSDhoni—especiallywithhisimpendingretirementannouncement—CSKdominatesIPL2024likeneverbefore. KKRrankedastheIPL’ssecondstrongestbrand withaBSIscoreof77.8outof100,climbingfive placesfrom2023.BrandFinance’sresearchreveals thatKKRrecordedhighscoresinthefollowingmetrics: ‘goodreputation’(8.8outof10...
Samsung, Intex, Vivo, and Lenovo smartphones are endorsed by movie actors Shahid Kapoor, Farhan Akhtar, Ranbir Singh, and Ranbir Kapoor, respectively, while Lava is endorsed by sports icon MS Dhoni. This study does not consider brand Oppo because it is endorsed by two celebrities, which might...