From finding your “why” to weathering controversy, here’s a complete guide to understanding, developing and acting on brand purpose.
bloggers, and influencers, for example. You want to partner with people who have real influence and can move your brand story further. The right people will not only get you in front of the right audience toincrease brand awarenessbut also share your story in a way that’s impactful. ...
A brand vision is a brand’s concept of its future. Discover how to define your brand vision statement & watch the business impact soar.
And that means it’s time to review your brand. Your brand is an essential part of your business. Today’s consumers are bombarded with communication from every direction. It can feel impossible to decide when so many choices gridlock you. Easily identifiable brands – and, more importantly, ...
Branding colors can say a lot about your business. Jump into this article to learn about the meaning of colors and how to pick the perfect brand colors that will help your business stand out.
If you work with a manufacturer, find one that can meet your quality standards and production timelines. Next, think about how you’llmanage your inventory. This means keeping track of how many items you have in stock, ordering more when you’re running low, and storing everything properly....
with understanding. Understanding starts with communication. So figure out your core brand values, and then hammer those continuously with your marketing team. Every time they trot out a new slogan or campaign you can hold up that brand strategy document and ask, is this in line with our ...
Back in the 80s a super car with talking robot (remember KITT?) was cool because it was hard to imagine it would ever exist, that excitement is lost when you put the story in the context of today. The Knight Rider core promise just became totally irrelevant. What’s next: V! I ...
With evocative lyrics […] Brand New Sounds “Meet ‘Hello Anthem’: Angelcreatives’ New Welcoming Single” brandnewsound 4 months ago Music enthusiasts, brace yourselves! Angelcreatives, the wellness music maestros from Boston, MA, have dropped a brand-new single that’s set to ...
A brand, or brand image, however, is the intangible result of these efforts. It’s the feelings, thoughts, and overall impression that others have about your business. Do they feel good using your products? Are they happy with your services? In other words, it’s yourbrand’s reputation....