Begin with a Problem: Every great story starts with a hurdle. What problem does your brand solve? Introduce the Hero: In this case, that's your brand. How did it come into being? What inspired you? Show the Journey: Share the ups and downs you faced. This adds authenticity. ...
That’s some pretty heavy lifting. So how do you actually get that to happen? It Starts with You A few years back,I interviewed Haley Rushing, co-author ofIt’s Not What You Sell, It’s What You Stand For. The premise of that book is that every extraordinary business begins with a ...
Ambassadors, however, are already familiar with your products and services. They don’t require compensation to talk about your brand—instead, they are genuinely passionate about your brand and what you stand for. Companies often reach out to influencers to promote their product. That request ...
That starts with social monitoring, but can’t stop there. Social listening is critical to understanding people’s experiences with your brand because the best storytellers are engaged listeners. Looking to learn more about how you can grow and protect your brand? Download this corporate ...
It starts with a strong foundation that takes advantage of the billions of customer insights waiting to be harnessed with social listening. By listening to the conversations that reveal your audience’s needs, aspirations and ideas, you create an environment that continually feeds customer loyalty ...
The winners don't “craft essence statements” – they pick ONE THING that customers care about, then hammer it home with brutal consistency. Want to know if your brand works? Ask yourself: Can a 5-year-old understand your promise?
We recommend starting with just one agile squad that brings together cross-functional colleagues from product, marketing, brand, sales, analytics, and insights to design, develop, test, and release products in response to community feedback. The agile squad starts by building ...
Appleis a classic example. The company built a hugely loyal customer base that is willing to overlook the higher price tag associated with an iMac, MacBook, iPad, oriPhonebecause of their loyalty to the brand. Its customers don’t hesitate to replace their existing Apple gadgets with new App...
Brand packaging is the physical wrapping or container that holds your product and represents yourbrand identity. Branded packaging is a key touchpoint for establishing a connection with your customers. It’s also an extension of yourbrand experienceand values!
Now, rather than show people the relatively dated concept of a static screen and the sound a tube TV makes while warming up, the company has a long "whomp" that plays whenever a user opens the app or starts an HBO-produced show. What's the take-away with these logos and their sounds...