Even Starbucks recognizes and values its distinct color palette, “Our green is iconic. Visible for blocks. It’s our most identifiable asset, from the color of our aprons to our logo.” Here’s a great style guide example that succinctly, yet thoroughly, outlines the core branding elements ...
Free Download: How to Create a Style Guide [+ Free Templates] So, what is a brand style guide? In this article, I'll go over the elements of a style guide and share some amazing examples of them in action to help inspire your next branding project or website redesign. Table of Conte...
Uber, the world-famous ride-hailing brand, finds multiple ways to set their style guide, especially their brand story apart from the crowd. In their section called “System Elements”, for example, they dedicate a lot of their discussion to their spacing and layout specifications, as well as...
For example, in this brand guidelines example fromLauren Sambataroa large section of the guide is used for that statement. I also like how prevalent it is in the graphic, which also shows that they take this statement very seriously. Creative small business brand style guide example In this b...
If we go back to our delivery service example, this business can pick a name to highlight either its speed and efficiency or its close-knit, familiar style. Keep in mind that your name should represent your business but also keep expansion options open. For example, if you currently ...
For example, Uber’s brand guidelines comprise extensive guidance on logo use, formats, and placement. As an international company, it also explains how to localize its logo in languages that read right-to-left, which is an important consideration as your company scales into new markets. By us...
Even an example of the brand’s letterhead is shown — NASA is serious about consistency. 8. Spotify Spotify‘s brand style guidelines are straightforward and concise. The guide discusses the importance of their defined color palette and how it should be used in relation to the company’s bra...
Here’s a template for your brand style guide. If you haven’t built your brand yet, there are links below you can follow for free guidance on each of these elements. First, draw a horizontal line at the top, like this example:Draw a simple horizontal line about 1/3 of the way down...
If you're ready to present your brand to the world, you'll need a top-notch brand style guide to help you do it right. Read all about how to create it here!
Sometimes it is necessary to adjust the way your brand is represented visually. For example, making a logo background a bit lighter or darker, adding contrast, or switching between the day and night themes on your corporate mobile app. This can be done with color blending according to the ...