Brand building in ecommerce is the process of creating a recognizable, trusted identity for your business. It involves creating a logo, “a voice” for brand messaging, and a website that reflects your brand’s mission. It also involves developing an effective marketing strategy to build relatio...
Brand research can remove the guesswork from a company’s messaging and brand strategy, providing marketing leaders with data-driven insights to make informed decisions. It allows companies to benchmark their brand strength against competitors, identify areas for improvement, and refine their brand stra...
This guide distills our experience. Inside, you’ll find practical steps, insights, best practices, and advice to help you build a brand that stands out in today’s crowded market.Brand Strategy: The Ultimate Guide Why brand strategy is important What happens without an effective brand strategy...
Researching the target market lets businesses understand their potential customers and the marketing strategy that appeals to them. One of the best ways to conduct market research is by defining auser persona, a fictional representation of your ideal customer. Here’s how to create one: If you h...
We'll help you take your business higher with a solid branding and website strategy. Enroll in our online Brave Branding Academy™ today!
If you’re looking to turn a struggling brand’s success around, a brand extension is a risky strategy. Launching something new might seem like it makes logical sense when your initial traction fades, but it can be an expensive venture that has a high risk of failure. Focusing on your cur...
Our brand strategy includes: 01 Brand Messaging & Storytelling Defining your brand’s verbal identity, with features including the brand story, personality identifiers, keywords, voice, tone, mission, values, and more. We bridge the gap between unique brand messaging and SEO best practices for ...
Having a brand marketing strategy allows you to best identify which marketing or sales levers to pull when your company is dealing with a competitive threat. For example, if another corporate bakery delivery service opens up across town, touting lower prices, your brand reputation strategy will he...
An important part of any brand awareness campaign or brand-building strategy is being able to measure its results, but – really – every pillar of your company goes towards brand awareness. In that sense, measuring an increase in brand awareness shows that everything you’re doing, from your...
Building your brand’s identity requires a winning strategy and lots of time. Going from an unknown company to one instantly recognizable at a glance is a journey, not a sprint. It’s about consistently using distinctive brand assets in everything you do. Your efforts can help you stand out...