Market share 市场份额:最主要是销售量份额,拥有的消费者,Relative market share 相对市场份额和市场渗透:对比领导者 Brand development index (BDI)品牌发展指数和品类发展指数Category development index (CDI):成熟度指标 Share of requirements & wallet 需求/钱包份额:品牌所占的品类购买量/额百分比 Usage index 使...
FINN Partners has the clear vision and deep marketing expertise to deliver brand strategy and development that can’t be surpassed. We’ll help you achieve your business goals by building a rock solid brand — which all starts with clearly articulating your message, mission, audiences, and key ...
You’ll work with Huxly, our brand strategy agency with a team of strategists, designers and sensory scientists, plus your dedicated account team. They work together to make sure your brand truly delivers on a functional, emotional and sensorial level. ...
Brand-Device is a full-service marketing agency for B2B and B2C goods and services. Our capabilities include brand development, graphic design, creative, marketing and content and content strategy and production services. Also: promotional items, web d
“A plan for the systematic development of a brand in order to meet business objectives.“— Marty Neumeier, Brand Gap The goal of brand strategy is to shape the perceptions of a brand’s audience so that ultimately we can influence them. Therefore, the brand strategy sets out the plan for...
We work with businesses to help them develop a powerful brand strategy that connects with their audience using best-practice methods.
Nextwebi as a leading global brand strategy firm. We help you develop your brand identity in a way that will be important to your business and customers while also making you stand out from the crowd.
“House of Brands” Strategy Kool-Aid Man With the “house of brands” strategy, a company invests in building out a variety of individual, product-level brands. Each of these brands has a separate name and may not be associated with the parent company name at all. These brands may even...
Innovation and Product Development Kantar BrandZ Media Effectiveness Research Services Sustainability We believe in the power of a brand Great brands don’t happen by accident. Long-term sustainable brand value is built by a combination of art and science. Kantar Brand Strategy andBrand Guidanceexperti...
Holland People+Brand helps align your business, people, and brand strategy so your business can attract the clients and customers you really want.