In many cases, the best logos are simple and can function with or without the text of your company's name. Think of a few particularly memorable logos and how simple they are. Everyone knows a yellow "M" stands for McDonald's. Nobody can mistake the red bullseye for anywhere else than...
McDonald’s: “I’m Lovin’ It” McDonald’s famous tagline has stood the test of time—it’s been aroundfor almost 20 years—primarily because it sends a message many people can connect with: the love of food. McDonald’s put their tagline in the first person, so anyone saying it ...
[translate] aaudio source 音频来源[translate] aTomorrow start a brand new me, in spite of the difficulties, we must insist, mama I love you. 明天开始全新我,竟管困难,我们必须坚持, mama我爱你。[translate]
Visually representing your business in everything you do will create consistency and help create a familiarity with your consumers. Take McDonald's golden arches as an example. They used an interesting form to create the iconic "M," which is now recognizable all over the world. Color & Type...
Building your own brand, I think it’s vital to start with a base of people who are truly interested in that brand to begin with. It’s difficult to get started in creating something, especially if you don’t know what you’re creating. If you want to say, “Hey, I’m great at ...
Randy:Well, as a married man, the good thing is I had previously had this conversation with my wife ever since we were dating, is that my real passion is entrepreneurship. I really want to own my own business. I'm never going to be sitting at one job for very, very long. So I ...
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Yes, I’m sure you’d like to turn a profit, but that’s not the type of purpose that’s going to help you establish a brand identity. This must go beyond the products or services that you’re offering. For example, let’s say your business delivers pre-made meals online. What’s...
For an excellent example of irresistibly friendly typography, take a look at this case study about the typeface Monotype created for M&M’s®. It’s called All Together, and every detail, down to the smile-shaped ink traps, connects you with the fun, playful, colorful personality of this...