Using a positivistic research approach, a sample of 595 bank customers were sampled and surveyed. A 66% response rate was realized and the data analyzed using descriptive statistics, multiple regression and exploratory factor analysis. It emerged that brand personality exerts a significant positive ...
Deduction, analysis & interpretations from the themesWhy do we emphasize CSR as a key and essential strategic need in business models and the need for organizations to tie brand to CSR, lifestyle and culture? Brand reputation will translate to equity, consumers will associate with brands and ...
(reference category 2) and compared it with a random sample of 30 respondents taken from the samples of 811 or 540 respondents. The OR of each comparison calculates the statistical significance of the differences. In this analysis, the reduced sample size of 30 respondents is responsible for ...
This analysis complements in-sample explanation-oriented analyses (e.g., R2) and prediction-oriented tools on the indicator-level (e.g., PLSpredict) with a test of predictive accuracy at the construct level. If the last optional step of the test is not significant, results of this CVPAT ...
Keep your brand’s reputation firing on all cylinders The Qualtrics platform allows for quick, scalable analysis that can be easily shared across our organization to make fast decisions and support the intuition that has underpinned our success to date, We can share insights across our ops, financ...
Brand reputation and relationship with customer loyalty in the retail pharmacy sector: A case study In the case of the least frequented ones, level of knowledge and familiarity have a significant and positive impact on loyalty to the brand. These ... PEJ Pereira,CM Ardig贸,PF Limberger 被引...
and attitudes towards sustainability and eco-fashion as consumers. The data collected were analysed using descriptive statistics and correlation analysis. The results suggest that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation was found ...
Regression analysis showed that all independent variables had a positive relationship with the company’s reputation (see Table 5). External brand communication had the most significant impact on the company’s reputation (B = 0.398, p = 0.000), which indicated that if the external brand ...
Nike goes even further with its brand mission, by adding a footnote to the statement: “If you have a body, you are an athlete“. Think about how wide their target audience becomes with a disclaimer like that! The company has built up such a reputation and brand following, that it’s ...
Review sample plans and yarn quality profiles Discuss solutions to achieve better results in terms of yarn quality, process efficiency and customer satisfaction, including advice on specific technologies Training Make the best use of your Uster products Take part in training courses to get the most...