For example, Google’s mission statement is “To organize the world’s information and make it universally accessible and useful” However, each of its major products has its own positioning statements. For example, this is the positioning statement for Google phones: “Google’s Android phones o...
For example, the creators of Zapier knew they wanted to include “API” somewhere in their product name so their target audience would recognize its core functionality. The brand had also decided to name automations “Zaps” instead of “triggers” to help set it apart from competitors. When ...
Here are the 7 Brand Positioning Statement Examples Before starting with the examples, always remember that you can change your marketing campaigns, your taglines, etc. but you cannot change your brand positioning statement. When you start to write one for your business, make sure it completely ...
This is an example of a public-facing brand positioning statement in that it explains what the company does and why—and who it’s for. How to develop a brand positioning statement Understand your audience Research your competitors Define your unique value proposition Draft a statement 1. Under...
Here’s an example ofTesla’spositioning statement: “We’re building a world powered by solar energy, running on batteries and transported by electric vehicles. Explore the most recent impact of our products, people and supply chain.”
Once you’ve done your positioning statement, the next step is building out the “reasons to believe.” For example, L. L. Bean’s unique point of difference was historically about “outdoor quality that lasts.” Their life-long guarantee was a key reason to believe and a core message. ...
A bland positioning statement doesn’t motivate consumers or help them spontaneously recall your brand when prompted by a product or service category. For example, when you think of electric vehicles, you can’t help but think of Tesla. You want your brand to have top-of-mind customer ...
The Brand Positioning Statement Product&BrandManagement TheBrainsBehindTheBrands MyBackground 15YearsofConsumerMarketing Procter&Gamble(ConsumerProducts)Disney(HomeVideo)Coca-Cola(OlympicMarketing)FeldEntertainment(LiveEventEntertainment)SpecialOlympics(Charity)XFLFootballLeague(TV&...
In an era where consumers are bombarded with endless choices, a carefully tailored positioning statement can be the game-changer that sets your brand apart and forges an unbreakable bond with your audience. You might wonder, “What makes a brand positioning statement irresistible?” Well, fret no...
Whether it’s their lovable logo, user-friendly interface or honest brand messaging, Airbnb is a great example of a brand identity done right. Founded in 2008, Airbnb started out with a simple idea: to let people open their homes and couches to travelers. The idea, which has obviously ...