For example, Google’s mission statement is “To organize the world’s information and make it universally accessible and useful” However, each of its major products has its own positioning statements. For example, this is the positioning statement for Google phones: “Google’s Android phones o...
When you know who your products or services are built for, you can understand what motivates them to use your solution. This will then allow you to put together a positioning statement that resonates with them and defines the outcome or experience they expect. For example, Starbucks' target a...
This is an example of a public-facing brand positioning statement in that it explains what the company does and why—and who it’s for. How to develop a brand positioning statement Understand your audience Research your competitors Define your unique value proposition Draft a statement 1. Under...
Imagine a stake being driven into the ground. That’s what apositioning statementdoes for your business. It creates focus and direction for every piece of marketing material you produce. Here’s an example ofTesla’spositioning statement: “We’re building a world powered by solar energy, runni...
For example, when you think of electric vehicles, you can’t help but think of Tesla. You want your brand to have top-of-mind customer awareness. Is it easy to understand? Your brand positioning statement should be brief and concise. Aim for three to five sentences. The fewer, the ...
The Brand Positioning Statement Product&BrandManagement TheBrainsBehindTheBrands MyBackground 15YearsofConsumerMarketing Procter&Gamble(ConsumerProducts)Disney(HomeVideo)Coca-Cola(OlympicMarketing)FeldEntertainment(LiveEventEntertainment)SpecialOlympics(Charity)XFLFootballLeague(TV&...
Example: The automotive and clean energy company Tesla sets itself apart from competitors by emphasizing innovation and sustainability with its mission: “To accelerate the advent of sustainable transport and electric technology.” Convenience-Based Positioning Strategy In a convenience-based positioning stra...
It defines your brand's purpose, values, and target audience while outlining your brand positioning in the market and how you plan to achieve your branding goals. As an example, Starbucks' brand strategy is to create a welcoming and comfortable space for people to get together. Brand ...
Here’s an example of abrand positioning statement for Coca-Colacreated by a lead copywriter at Hubspot. "For individuals looking for high-quality beverages, Coca-Cola offers a wide range of the most refreshing options — each creates a positive experience for customers when they enjoy a Coca-...
Here’s an example of a brand positioning statement from Amazon: “Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We strive to have a positive impact on customers, employees,...