Brand Attributes 品牌属性:所代表的产品、服务、组织的区别性、识别性特征=Who else does what you do Brand personality 品牌个性:品牌具有可识别的、可拥有的类似人的个性和特征(心理上),品牌个性表达使命愿景价值观=Who you are? Tone & Manner 调性/方式:与公众沟通的特定风格和感觉,无论是书面的还是口头的,...
Brand voice: is your company personality. It is consistent across all channels and doesn’t change. Brand tone: is the emotional response of your brand voice. You make it appropriate to the situation that you’re communicating or writing about. It demonstrates that you understand what your ...
This persona’s role is to illuminate possibilities and has personality traits such as intelligent, confident and innovative. The Luminary sounds bold, inspiring and authentic, which leads us to our next step: Audit your current voice. 2. Audit your current tone and voice Take a look (and ...
2. Determine your brand’s voice and personality Branding isn’t about trying to be everything to everyone. A strong POV will speak to the audience you care about most. It will tell this group that yours brand is for them. To develop this POV and a distinct brand voice, there are seve...
A distinctbrand voice: Helps you stand out from other companies like you. I hate to break it to you, but (almost) anyone can create a similar product or service. But they can’t really copy your brand’s personality. And your voice can be your market differentiator, helping yourbrand pe...
A brand personality is a set of human traits that belong to a specific brand and can be conveyed through tone of voice and visuals. It helps make customers choose a certain company over its competitors, form an emotional attachment, build solid and long-lasting relationships with clients, and...
Brand Voice vs. Brand Tone of Voice: The Key Differences Brand voice defines your company’s unique identity and perspective inspired by your core values, mission, and personality. It’s about the values you stand for. Your brand tone of voice, on the other hand, defines how you communicate...
Brand voice refers to the consistent expression of a brand's personality, values, and tone in its communication. It sets the overall style of your brand's messaging, whether it's formal, casual, humorous, or authoritative. A well-defined brand voice enhances brand identity by creating a disti...
How To Build A Brand Personality The brand personality is how the brands show up and acts in front of the customers. It comprises of tone, voice, associations, and all elements that make an individual unique and establish identity. The process of developing a brand personality requires the bra...
A brand personality is often created based on the company's core values, vision, and mission statement. It defines your company's style,tone of voice, and overall character. We could describe a brand personality as having a sense of humour, honesty, authenticity, and warmth. This personality...