When most people think of the word, "brand", they think of the Nike Swoosh, Ford "blue oval," McDonalds Golden Arches, or the "State Farm is There" jingle. They know what theywill get with a wellbranded product or service as promised. Think of Volvo, for instance, and your first ...
7 Pairs of Commonly Confused Words What's the difference between 'fascism' and 'socialism'? More Commonly Misspelled Words Words You Always Have to Look Up Your vs. You're: How to Use Them Correctly Popular in Wordplay See All More Words with Remarkable Origins ...
An intimation of death came to him, and an intimation of deathless love. Something welled up within him; and the thought of the dead woman stirred in his mind, bodiless and passionate, like the sound of distant music. ...
This brand of electric fan has powerful wind and low noise. The word “powerful” can be replaced by ___. A. weak B. strong C. small D. low 相关知识点: 试题来源: 解析 B。“powerful”表示“强大的”,可以用“strong”替换。A 选项“weak”是“弱的”;C 选项“small”是“小的”;D 选...
Word History First Known Use 1907, in the meaning defined above Time Traveler The first known use of nonbrand was in 1907 See more words from the same year Dictionary Entries Near nonbrand nonbrachiating nonbrand nonbreakable See More Nearby Entries ...
Competition between rival brands within the same category gives rise to special competition/substitution effects of great interest to involved firms. In homogeneous product categories, the model structure should allow distinguishing between within-brand and cross-brand word-of-mouth effects. In this paper...
The Word at the White House; Bush Formulates His Brand of Foreign PolicyPeter Slevin
The article is focused on analysis of the process of spreading the Word-of-Mouth (WOM) about real brands within virtual worlds. The results of presented survey, conducted within Second Life, showed that the process of creation WOM within virtual world is different compared to the traditional mar...
We often revert to specific brands when thinking of a product, without giving it a second thought. For example, you use the word Coke to refer to any sweet, carbonated drink - or ask someone to pass you a Kleenex, when it’s really an off-brand tissue. That’s the concept of brand...
This research compared the impact of advertising and positive Word-of-Mouth (PWOM) on brand buying behaviour in the bottled wine market. The results show that PWOM had about twice the effect of advertising at the individual level, but low reach, while advertising had a greater influence across...