internet memes can help even the stuffiest brands seem more approachable and “with it.” But meme marketing is a delicate art. Brands must strike the right tone, tapping into internet culture without appearing like obvious corporate shills. We'll look at some of the most successful (and ...
In 1995, the brand launched the "Kissing Sailor:War Is Over" advertising blockbuster shot by the famous photographer David LaChapelle, who ridiculed the victory kiss of the classic photos. Today, this creative method is already the precursor of the weird form of meme, which is now popular in ...
This is where it all started. The first retail collaboration between Scott and Nike, the Air Force 1 “AF100” debuted aspart of an initiativethat also saw designs fromErrolson Hugh,Don C,Virgil Ablohand more. Putting Scott, then largely untested in the world of co-crafted footwear, alongsid...