This paper investigates the use of linguistics, specifically sound symbolism, in order to create brand names with inherent meaning. Results of two studies indicate that the sound of a brand name can communicate information about the product, e.g. its size, speed, str...
aeach scale is subjected to Principal Component Factor using varimax rotation 正在翻译,请等待... [translate] aenter album name 输入册页名字[translate] awith their brand names including are as in Annex I BRAND LIST 以他们品牌包括和在Annex I品牌名单[translate]...
2.To provide with or publicize using a brand name or other readily recognized identifier:a line of cars branded with mythological names. 3.To consider or label as disgraceful or infamous; stigmatize:branded the deserters as cowards. 4.To impress firmly; fix ineradicably:Imagery of the war has...
In pioneering research byAlesandrini (1983), names and logos were used to test the advantages of pictograms for recall.Lutz and Lutz (1977)had previously suggested that names interactively associated with corresponding images are more memorable, due to the strong and unique bonds generated between ...
It is also a place to do business and the Brand Name Gallery holds great promise for buyers of premium products and brand names with high consumer recognition value. 2010年,香港貿發局香港玩具展首次闢設品牌廊,匯聚76家頂尖國際品 牌,呈獻出類拔萃的玩具產品. 這個獨一無二的展區凸顯產品的出色...
The authors report the results of a laboratory experiment examining the effects of the meaningfulness of brand names on recall of advertising. The findings indicate that a brand name explicitly conveying a product benefit {e.g., PicturePerfect televisions) leads to higher recall of an advertised be...
Big brand names and items like precooked meals are very profitable, so they are often clearly displayed to get the customer’s attention. A.大品牌商品以及那些诸如熟菜之类的东西很有效果,所以通常会摆放得十分巧妙,以吸引顾客的注意。B.大品牌商品以及那些诸如熟菜之类的东西很有收益,所以通常被整齐地...
03. Brainstorm potential brand names This is your chance to get creative and throw all your ideas on the table. Allow yourself to come up with several brand name options which you can weed out later in the process. Here are ten types of brand names to consider: 1. The made-up name ...
At the same time, some of America’s greatest brands have died. They may have failed to keep up with the times, or the businesses that owned them may have mismanaged them. BobVila.com lists these brands, all of them once household names, that have vanished: Borders, Pan American, F....
Brand Names but With a Common Touch, Ernest Gallo, Bob Evans Were Among '07 Deaths. 来自 EBSCO 喜欢 0 阅读量: 24 作者:Miller,Stephen 摘要: The article presents obituaries for several notable entrepreneurs including Liz Claiborne, Ernest Gallo and Bob Evans.年份: 2007 ...