Many companies strive to make their brand name synonymous with the products or services they offer and stay top-of-mind for current or potential customers. Brand awareness is a long game, but one that increases your brand’s visibility and memorability in ways other marketing cannot. ...
The best brands in the world have made their names synonymous with the product or service they’re selling. People buy not just a product, but the brand, and this even has a proven positive knock-on effect on employee experience, customer experience, and revenue. The importance of a brand...
The Phenomenon of Iconic Brand Names Have you ever wondered why some brand names become synonymous with their entire product category? Consider the examples: “Jet Skis,”“Hoovers,” and “Velcro.” These brands have achieved a level of recognition where they are often used interchangeably with ...
There are also brands such as BandAid and Kleenex, whose brand names are synonymous with the general product. Instead of a bandage, you think of a BandAid. Instead of disposable paper tissues, you think of a Kleenex. Our brand positioning guide below explains how your business can benefit ...
A company can become inseparable from its brand.Coca-Cola, the soft drink, is synonymous with the company itself, even though the company now owns Schweppes, Dasani, and Hi-C, among hundreds of other brands. Why Trademark? Trademarks identify exclusive ownership of a brand and its associated ...
When you increase brand awareness to the point where your brand is synonymous with your product category (e.g., Kleenex and tissues), you build trust among consumers. A trusted brand stands out from the crowd. Let’s say a customer is shopping for a window air conditioning unit on an onl...
N i ss a n We might not be able to claim the global Nissan brand originated in the North East, but there is no doubt that, for many, the car manufacturer has become synonymous with the region. Driven across the world, the Nissan tag is unmistakable, which is why you voted it into ...
Environmental Responsibility: The brand is synonymous with eco-friendly transportation, appealing to environmentally conscious consumers. Disruption: Tesla’s attributes include challenging traditional automotive industry norms and paving the way for a more sustainable future. ...
One of the most famous examples of master branding is Coca-Cola. While the name has become synonymous with red soda cans and curvy bottles, Coca-Cola is also an umbrella for a whole universe of sugary treats, from Fanta to Costa Coffee. ...
In some cases, a brand can reach such a point of recognition that the brand name becomes synonymous with the product, such as most people calling tissues Kleenex or cotton swabs Q-Tips. Of course, this level of brand recognition can take some time to reach. However, any business should ai...