Bottled waterPurityTasteExtending the logic of processing fluency into the domain of food and beverage perceptions, this study explores whether the fluency of brand names can influence consumer perceptions of bottled-water attributes such as purity, taste, and mineral contents. Forty-four participants,...
2.To provide with or publicize using a brand name or other readily recognized identifier:a line of cars branded with mythological names. 3.To consider or label as disgraceful or infamous; stigmatize:branded the deserters as cowards. 4.To impress firmly; fix ineradicably:Imagery of the war has...
"To date," the health district said Monday, "the consumption of ‘Real Water’ brand alkaline water was found to be the only common link in all the identified cases." The names of patients were not disclosed. Fifty more cases of non-viral hepatitis were being investigated, the h...
See the pattern? The best names are simple, straightforward, and signal value instantly. Take Nike: they didn't just pull a cool name out of thin air. Their moniker captures the zest for life and pushing limits, mirrored in their “Just Do It” mantra. That name makes folks feel things...
Funny Perfume Brand Names Why so serious? Sometimes, adding a dash of humor can create a bond with your audience. A funny name can make your brand more approachable, and people will likely remember a brand that gave them a chuckle. Hint: Balance is the key. It should be funny without ...
The use of brand names to denote manufacturers became widespread in Europe in the late Middle Ages. Such branding soon became legally mandated. In 1266 the English Parliament enacted a law requiring bakers to mark loaves of bread made for sale, and, in the centuries that followed, European ...
The Gen Z must-have water bottle brandHydro Flaskis another brand identity example done right. The Pacific Northwest-based company knows the value of natural beauty, and uses it at every touchpoint of their branding identity. As they put it, “Mother Nature is the best designer there is. Th...
Shop Our Favorite Brands Shop with confidence, knowing you're choosing quality and innovation to enhance your brand presence. Explore the best in promotional merchandise, exclusively from the brands you love. Unleash the potential of your promotional campaigns with the trusted names that set trends ...
2.To provide with or publicize using a brand name or other readily recognized identifier:a line of cars branded with mythological names. 3.To consider or label as disgraceful or infamous; stigmatize:branded the deserters as cowards. 4.To impress firmly; fix ineradicably:Imagery of the war has...
One of these was the NIVEA MEN After Shave Balsam for sensitive men’s skin. In the 90s, NIVEA expanded to become a global brand with consistent names, products and packaging. NIVEA families, like Visage, deodorant, soft, Vital and NIVEA Bath Care were developed at this time. In only 10...