From common names to specific phrases, Coca-Cola’s brand awareness campaign stretched beyond its everyday users. Why It Worked: Personalization can be the great equalizer. Coca-Cola’s “Share A Coke” campaign used personalization to communicate its customer-centric intentions and helped the ...
Everyone knows about brand names. It's often a topic of debate amongst friends and family members. What's your favorite brand of peanut butter? Do you prefer Coke or Pepsi? Do you like Starbucks coffee or Dunkin coffee? But what about the other kinds of soda, peanut butter and coffee. ...
By consistently embodying and effectively communicating these attributes, these brands have cultivated strong emotional connections with their customers and have become household names in their respective industries. Identifying Your Brand Attributes How are you going to choose the attributes that will set ...
For example, many people use brand names as generic terms: kleenex for a handkerchief, coke for soda, and so on. Consumers tend to use top-of-the-mind brand names and not always differentiate between brands. Brand awareness connects actions or events with certain products. And that’s how ...
Soda giants expand beyond the fizz biz; Needing revenue boost, Cadbury and Pepsi begin to license brand names.(News)Macarthur, Kate
As far as one of the world's best success stories for strong brand identity, the Coca-Cola brand is one of the most notable. A fascinating aspect of the omnipresent brand is that its success hasn't relied solely on the popularity of its century-old soda recipe. Instead, the brand has ...
Look at theirvariety packor their curated theme packs: Both feature a minimal white box that reveals the kaleidoscope of colors when opened. With flavors like Toasted Coconut, Strawberry Basil and Pear Elderflower, United Sodas totally changed the soda game. Each brand identity touchstone maintains ...
A furniture company like no other, IKEA’s products and in-store experience contribute to its widespread brand recognition. From the styles of its home furnishings to the names of its products (and even their sometimes frustrating assembly instructions), consumers often know what to expect from IK...
First introduced in the 1880s, Dr. Pepper is another major brand in the food and beverages industry. The organization takes a similar approach to Coca-Cola with its soda brand logo design. The primary focus of the logo is a unique wordmark, set across two levels. ...
Brand equity is the added value that a company gains from sales of products with recognizable and admired names, from a company that's trusted and appreciated. Brand equity has three basic components: consumer perception, negative or positive effects, and the resulting value. ...