Brands are often some of the most valuable assets a company possesses. A brand is a unique marketing identity created for a product, product line, company, or even industry. Brands are associated with trademarks, trade names, service marks, and the like; however, many marketing experts insist...
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Meanwhile, NASA got a sense of how the new suit will perform on the moon by testing the design underwater. Underwater, astronauts can get a feel for moving around in a spacesuit and using the tools they will operate during a spacewalk. Lately, NASA has been using the pool to study move...
Brand name is the face of a product. A good brand name, like a beautiful girl, can attract consumers’ attention. It is very common that consumers are likely to buy famous products. Since consumers are familiar with the brand names of famous products, they believe that the famous brand nam...
Consider M&Ms. They’re the small chocolate candy many consumers have eaten since childhood. M&Ms are ubiquitous—but until recently, I never thought about what the “M” might stand for. Here are some brands that are mostly known by acronyms or initialisms. (Definitions courtesy ofWikipedia...
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Quicky might not be the only example of a bunny logo mascot on the market, but he is one of the most memorable. Designed specifically to create connotations with “speed”, Quicky’s purpose was to show customers how quickly they could create their own delicious chocolate-flavored drink at ...
Mahak Group launches yet another delectable flavour of candy-Mint ChocOn. Mint ChocOn is a one-of-its-kind candy with mint favoured outer shell and delectable, chocolate filled centre. Marking a grand launch, Mint ChocOn has roped in Janhvi Kapoor as the face of the ...
As we mentioned, co-branding is a strategy where two brands work together to create a new product with both brand names attached to it. On the other end of the spectrum, co-marketing is a strategy where two brands work together on a one-off marketing campaign or promotion. One example ...
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