Owing to the geographic spread and complexity of these large firms, their boards need to be assured of the consistency, accuracy and relevance of the information they receive — particularly for the purpose of critical, strategic investment decisions where the financial justification is based on ...
The OSRAM brand licensing program benefits in short: Use of well-known and well-protected OSRAM brand Immediate visibility, awareness in market Continuous investment in brand by OSRAM and brand partners Drive sales Reduce risks, save investments Justification price premium Cross- and up-selling opportu...
The session started with a presentation of a brand in the cartridge production industry. Participants were told that the brand would be referred to with the fictitious name ABC for privacy reasons. We randomly allocated participants to a domestic or a foreign brand condition. We manipulated brand ...
‘Up the Cuts’ and its title track. However, many ex-fans critics feel differently. Some have even gone as far as to book protest shows against them, and others have published guides to subverting the band’s concerts. This justification, however, is often lacking. As it essentially just...
2007). After a period of time, however, affective response may be not just imperfectly recalled but also reconstructed for reasons such as self-justification (Cowley 2008). This suggests that touchpoint positivity should be assessed immediately after the encounter, rather than retrospectively in ...
remotes::install_github("AllanCameron/geomtextpath",quiet=TRUE) Usinggeomtextpath Once installed, we simply call: library(geomtextpath)#> Loading required package: ggplot2 The core functions in this package,geom_textpathandgeom_labelpath, work like any othergeominggplot2. They take their x co...
At this stage key respondents were also requested to add the domain name of the survey software provider (Qualtrics) to their safe senders list. Therefore, this step reduced the possibility of the survey being automatically filtered into their junk mail folder. A suitable survey protocol was ...
as ascertained by the relatively high R–squared value of 0.8826 and the justification of statistical significance from the factors as indicated by the ‘SEM results and analyses. Organizations can essentially adopt and apply the concept of bran translating to equity from CSR and consumer perceptions...
Looking back on the course of the ten years of safeguarding rights, the road is far away. In the brand city of Quanzhou, how to avoid being a brand name is not an important topic for enterprises with brand names. "Many brands didn't have a sense of protection at the beginning of thei...
Accordingly, tourist shoppers, as compared to regular buyers, tend to consider extrinsic cues, such as brand name, warranty and endorsers, to be more important when evaluating a brand (LeHew & Wesley, 2007). This indicates that marketing communication using an extrinsic cue may reduce tourist ...