Brands convey a message that a product is more effective, easier to use, better tasting, cheaper, classier, hipper, or more environmentally sound than its competitors. This is especially challenging when the product has cheaper alternatives. For instance, Advil is a brand name for ibuprofen. Thr...
“We used Brandjingles for three radio campaigns in all, one was forAdvil Cold & Flu, another forOptiveeye drops and the other was forGinsanaenergy provider. Working with Kristina from Brandjingles was a pleasure from start to finish. Our concept was understood immediately with Kristina coming ...
Some shopping experts are passionately loyal to particular name brands of condiments. For instance, Jeff Yeager, who writes under the name “The Ultimate Cheapskate,” tells Bankrate he chooses store brands for nearly everything, but he won’t buy any cream cheese other than the Philadelphia bra...
I never like paying extra for a Brand Name! However, there is no getting around it: this stuff works! AND, it works WELL! My husband complained for years that Tylenol didn't do anything for him. I explained that it was for the relief of pain due to inflammation. So I got him some...
which consists of marketing different products under the same brand name. For example, Campbell’s, originally a marketer of soups, continues to add new food products to its product line under the Campbell’s brand name, such as chunky, condensed, kids, and lower-sodium soups; fro- zen meal...