brand image design mainly include brand name, logo, and logo design. 翻译结果5复制译文编辑译文朗读译文返回顶部 The brand image design mainly includes the brand the name, the marker and the marking language design, 相关内容 a一致同意 Unanimous approval[translate] ...
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(2011). Brand Mergers: Examining Consumer Response to Name and Logo Design.Machado, J.C., Vacas-de-Carvalho, L., Costa, P., & Lencastre, P. (2012b). Brand mergers: examining consumers` responses to name and logo design. Journal of Product & Brand Management, 21(6), 418-427....
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Name and logo should be studied as a single stimulus to assess their memory effects. Abstract This paper explores the opposition between abstract and figurative names and logos, considered together in a single stimulus. We created three experimental scenarios of fictitious names and logos, ranging fr...
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Building a brand identity is a multi-disciplinary strategic effort, and every element needs to support the overall brand and business goals. This can include a company's name, logo, and design; its style and the tone of its copy; the look and composition of its products; and its physical...