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Reactive brand management in higher education: the case of a teacher training programme in the NetherlandsABSTRACTdoi:10.1080/08841241.2022.2143001Jelle MampaeyWim Lambrechts
How does Brand Management enhance higher education marketing efforts? Marq's higher education software solution streamline the content creation process in higher education marketing. It enables the development of customizable brand templates that all departments can utilize, ensuring uniformity while allowing...
Brand management is a beautiful art of creating and sustaining the brand. It is a series of techniques which increase the perceived value of a product
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Ahn, J. 2019. Consideration of rosy- and blue-side attachment with integrated resort brands.Journal of Destination Marketing & Management Article Ahn, J., and K.J. Back. 2019. The role of autonomy, competence and relatedness: Applying self-determination theory to the integrated resort setting....
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Brandworkz Brand Management Software gives marketers everything they need to build better brand consistency and compel brand compliance
We chose this agency above all other candidates because they presented the perfect blend of strategy, creative and collaborative project management style. We knew they were the perfect fit when they first presented creative brand concepts and crushed it. Totally spot... read full review Private ...
2021, International Journal of Hospitality Management Citation Excerpt : This is because the in-group's perception of the trust and quality of the brand is more important than an individual's perception in the decision-making process. On the other hand, Haryanto et al. (2016) suggested that ...