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You know you've reached the pinnacle of brand equity success when consumers recognize your logo without seeing your brand name. However, that type of recognition and brand equity doesn't happen overnight. It takes time, and Australian telecommunications provider Telstra thinks it has reached that ...
(2006) Brand logo and name association: It's all in the name. Applied Cog- nitive Psychology 20(9): 1181-1194.Buttle,H,Westoby,N.Brand logo and name association:it’s all in the name. Applied Cognitive Psychology . 2006Buttle, H., & Westoby, N. (2006). Brand logo and name ...
Investor Relations Newsroom Ethics Samsung Design Business Area Brand Identity Careers Logo Simple, iconic, timeless Our logo is composed of our English brand name, “Samsung.” The current design of the lettermark is the result of refinements made in 2005 to improve the logo’s visibility - an...
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Prior to this, the Gucci brand was primarily associated with the name of its founder. The logo was initially developed as a means to create the company’s trademark, which was represented as “G.G.” 2. Tiffany & Co Tiffany & Co. Logo. Image Credits: Wikipedia ...
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3. Logo, 指的是品牌的视觉象征，通常是符号或文字的组合。例如，耐克的“勾勾”就是其LOGO。4. Mark, 做记号，相较于Label使用更为随意。例如，上课做笔记就是一种mark。5. Label, 做记号，也是“加上标签”的意思，但比Mark更为正式。例如，在官方文件上做记号应使用label。6. Brandname, ...