(2006) Brand logo and name association: It's all in the name. Applied Cog- nitive Psychology 20(9): 1181-1194.Buttle, H., & Westoby, N. (2006). Brand logo and name association: it's all in the name. Applied Cognitive Psychology, 20, 1181-1194....
商标，是具有法律保护的名称、标志或设计，用于区分商品或服务来源。例如，注册商标标志了公司的法律所有权。品牌，指的是一个公司的整体形象和市场定位，它涵盖了商标、产品和服务等多个方面。例如，可口可乐是一个全球知名的品牌。Logo，特指代表品牌的视觉元素，如耐克的“勾”标志。它通常强调图形或符...
One limitation of this perspective is that it views brand equity as "added value" -- that is, the value that the brand (the name, logo, or other brand symbol) adds to the product (Aaker 1991). However, in contrast, research... J Anderson 被引量: 12发表: 2007年 What's in a bran...
3. Logo, 指的是品牌的标志性图案或符号，如耐克的“勾勾”标志。4. Mark, 做记号，比 Label 更随意，指的是任何形式的标记。例如，上课做笔记就是一种 mark。5. Label, 标签，也是做记号的意思，但比 Mark 更正式。例如，在官方文件上做标记时，应该使用 label。6. Brand name, 品牌名称，通...
Nope. When I worked at AT&T, it was absolutely a violation of brand identity guidelines to display the logo anywhere without the AT&T name in a very specific placement. I'm not sure if that's still a part of AT&T's brand identity guidelines, but it's definitely a rule that could easil...
3. Logo, 指的是品牌的视觉象征，通常是符号或文字的组合。例如，耐克的“勾勾”就是其LOGO。4. Mark, 做记号，相较于Label使用更为随意。例如，上课做笔记就是一种mark。5. Label, 做记号，也是“加上标签”的意思，但比Mark更为正式。例如，在官方文件上做记号应使用label。6. Brandname, ...
Brand naming in China: How do you introduce your foreign company to the Chinese market? That is a problem all foreign companies face.
brand,商标，更多的指代的是这一品牌，比如可口可乐这个牌子。动词用法为烙印商标.Logo,指的是商标的那个标识，是符号或者文字。比如耐克的那个勾勾，就是LOGO .侧重于那个标志，那个图形. 而mark就是做记号的意思，比起label，mark做的记号要随便点。如果你上课做笔记是mark的话，那你可就麻烦了，那都...
design your own logo with our automatic logo maker 1 enter name 2 review logos 3 customize it what's the name of your company? Short names look better on most logos. Can you think of a shorter variation? name generator start you can use a slogan if you like Short slogans have more ...
The brand name on your product, package and website does not match what you would like to apply. The lower-cases and capitals should be noticed. Please make sure which brand you want to apply.” 注册的时候我brand name是小写的,但是logo上面的brand name是大写的,这样不行么?亚马逊...