Ozsomer, Ayşegul (2012), "The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconness," Journal of International Marketing, 20(2), 72-95.Ozsomer, A. (2012). The interplay between global and local brands: a closer...
We draw on construal level theory and develop a multilevel model in which emotional attachment, brand local iconness, and brand authenticity explain how nostalgic brand positioning creates brand equity. We posit that country differences between emerging and developed markets and brand innovativeness ...
Entrepreneur Karin Laufer-Dain, the founder of the By Karina brand and a prominent figure in the fashion and design world, celebrates 13 years of the ABOUT US fashion fair. Taking place February 6–8 at Beit Hamachulot, Jaffa Port, the fair will feature new collections from local brands an...
It’s not only about which emojis are used, there are also different, confusing meanings for specific generations. Although the Unicode Consortium has a definition for each icon, including the 217 Apple are due to release, out in the wild they often take on new meanings. Many emojis have mo...
Özsomer, A. 2012. The interplay between global and local brands: A closer look at perceived brand globalness and local iconness.Journal of International Marketing20 (2): 72–95. Paolacci, G., J. Chandler, and P.G. Ipeirotis. 2010. Running experiments on Amazon Mechanical Turk.Judgment ...
the library is probably the best choice. We started TAN in a small meeting room upstairs at the main library located in downtown Tallahassee. We quickly grew out of that room and moved into the large conference room downstairs. Occasionally, we have meetings at local restaurants to fellowship ...
The interplay between global and local brands: A closer look at perceived brand globalness and local iconness Journal of International Marketing, 20 (2) (2012), pp. 72-95 CrossrefView in ScopusGoogle Scholar Özsomer and Altaras, 2008 A. Özsomer, S. Altaras Global brand purchase likeli...
Tina’s ingenuity and originality is what can elevate a brand from being a local legend to an international icon. There’s a difference between people who “do” design and people who live for it – if you’re not sure what the difference is yet then you haven’t met Tina! Brandon C...
For the clients in between — the local or regional burger chains — that depends on the quality or interesting-ness of the work and whether it gets a full Review, or is Noted, or not included. A simple formula for what gets on Brand New would be:...
The first step in the campaign drums up buzz for the event by enlisting the SEPHORA Squad, local micro-influencers and celebrities, to create interest on social media. LED screens in malls, OOH ads, in-store visuals and social media posts support the push. Importantly, the ads contain QR ...