Founded in 1886, Coca Cola is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, used to produce more than 300 beverage brands. The corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.Antoni...
yes上月底在Rologo的文章发表了一张“可口可乐与百事可乐125年来的LOGO变迁”的图片,最近这张图片被多次转帖国外的digg网站和设计博客,在设计圈内引起了一定的关注。而昨天著名的Logo关注博客Brand New则发文指出:这张图是错误的!并且制作了一张”可口可乐与百事可乐LOGO演变修正版“的对比图,还帮被”冤枉“的可口可...
Coca-Cola, the most valuable food and beverage brand valued at $98 billion, and was the only company in theBrandZ top 10 global brandswho saw an increase in brand value year over year. Coca-Cola saw an increase of 9% from 2022, and an increase of about $18 billion since 2021. Findin...
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BRAND MOT COCA-COLA.BRAND MOT COCA-COLA.Discusses how United States-based soft drinks company Coca-Cola can address changes in consumer behavior. growth of demand for healthier drinks and juices; Lesson of the company from the failure of purified tap water product in Great Britain; Warning of...
IBM, Intel and Coca-Cola. Three brands that won Grand Prix and Special Awards at Cannes Lions last week, that also appear in all of the world’smost valuable brandrankings. What can we learn from this juxtaposition of creativity and value?
To cut through the noise, you must have a strong brand image. Discover how to build and grow the brand image that boosts your bottom line.
In 2024, Coca-Cola’s brand was valued at 106.45 billion U.S. dollars. The value remained flat compared to 2023 and gave the brand spot 15 in the most valuable global brands ranking. Why is Coca-Cola’s brand so strong? It all started in 1886 when John S. Pemberton’s drink was ...
(Image credit: Coca-Cola) The Coca-Cola logo is one of the most recognisable designs in the world, but it certainly isn't one of the simplest. While many of the best logos are clean, minimal affairs, the Coca-Cola wordmark is a flowing, cursive delight. Which means it isn't the ...
The brand debuted the first phase of this packaging change in 2021 for Coca‑Cola® Original Taste and Coca‑Cola® Zero Sugar. “We wanted to modernize and simplify the look of our packaging to help consumers find the flavor they’re looking for on the shelf through a colorful but ...