1. Cadbury’s Instant Mashed Potatoes Sometimes, when looking for brand extension opportunities, companies take an approach that’s just a little too broad. Cadbury might be known for creating food products, but the company is famous for its chocolate and candies. When people see theCadbury’s ...
(Image: © Cadbury) A brand 'owning' a colour in its sector can provide an enormous competitive advantage, achieving instant recognition – in some cases even without a logo, or even a mention of its name. Of course, owning an entire colour isn't easy, and it goes way beyond the log...
[image or embed]— Christian Sarkar (@christiansarkar.bsky.social) February 2, 2025 at 9:29 AM Posted on January 25, 2025 BRIC by brick: Trump and the End of Government MAGA is not regenerative. It is the make-believe world of American Empire – one that is collapsing under its own ...
Bournvita Biscuits:Bournvita Biscuits is owned by Cadbury’s. In 2014, Cadbury India changed its name to Mondelez India Foods Limited. Currently, it operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum, and Candy. Dairy Milk, Eclairs, Oreo, Tang, Bournville, Temptation...
Brand dilution is caused by improper licensing agreements, experimentation, a lack of brand control, and inconsistency. Real-world examples of brand dilution can be seen in companies such as Cadbury, Harley-Davidson, and Microsoft. NBA star Michael Jordan also damaged his brand when he retired fro...
Visual: Instantly-recognisable logos (Coca-Cola, McDonald’s, Disney (Mickey Mouse), Cadbury, PG Tips), and high budget, entertaining commercials. Auditory: Catchy musical jingles (Intel) or catchphrases (the cheesier and more annoying the better) that make their way into popular culture (eg ...
Modernizing the image while maintaining traditional roots Developing a strong, versatile brand identity The Innovation One of the most intriguing aspects of this rebranding project was the innovative use of generative AI technology to bridge historical authenticity with contemporary design. Two key vi...
The importance of building brands can be understood by a simple everyday example. Suppose you want to buy chocolates for your friend’s birthday; there will be certain sets of brands like Cadbury or nestle that will instantly come to your mind. This example makes it clear that brand building...
Brands are associated with trademarks, trade names, service marks, and the like; however, many marketing experts insist that the concept of branding encompasses much more than a unique name or logo. Rather, they argue, a brand conveys an image of the values, qualities, and experiences that ...
You’ll see the importance of having a federal trademark and copyright registration, and the impact that it can have on your company. Nestle vs. Cadbury Nestle registered the Kitkat 4-bar shape in the UK in 2006. Cadbury, who sells a KitKat-like bar product, attempted to invalidate the ...