This literature review examines the impact of brand image on customer satisfaction and brand loyalty in the context of foreign tourism. Following a review of relevant literature, 13,302 articles were found for this study, including the keywords "brand image (BI)", "customer satisfaction (CS)",...
The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal of Business and Management. Januari 2015.Zhang, Y., et al. (2015): "The Impact of Brand Image on Consumer Behavior: A Literature Review," Open Journal of Business and Management, 3(01), 58....
The paper proceeds as follows: in the literature review section we examine branding in business markets, the process of delivering customer value, and research about the constructs of brand image and company reputation. The next section develops the conceptual model and the hypotheses and the followi...
This paper conducts an integrative review and provides a synthesisation of key themes in the brand attachment literature. A total of 171 papers were selected and analysed using a framework-based approach. In addition to exploring the theories and frameworks, this review summarises the contexts, ant...
Full size image Methodology Questionnaire development and data collection Based on previous relevant literature measurements, we developed measurement items for each construct based on relevant literature. To evaluate the value of influencer-generated content, including informativeness and entertainment, we aske...
Perceived Corporate Brand and its Consequences: A Literature Review for Model DevelopmentKazi, Roshan J. M.Journal of Marketing & CommunicationRoshan J M Kazi.Perceived Corporate Brand and Its Consequences:A Literaturereview for Model Development.Journal of Marketing Communication. 2009...
In addition, even though brand building is important in moving towards an ideal brand identity, it is the WOM, rumours, public media, consumer’s brand experiences, etc., which eventually determine how the brand is seen; in other words, the brand’s image. For this reason, it is meaningfu...
Image-related associations are based on brand personality and cultural identity. The designs of Dutch streetwear brand Patta for example, are strongly embedded in urban culture. Their Patta Academy provides training and advice to young people from urban areas in Amsterdam who want to start their ...
2. Literature review This study investigates what drives corporate brand image of busi- ness schools through the cognitive and affective brand attributes jointly and explores their direct and indirect effects on satisfaction and loyalty. The following defines the study constructs and develops the rese...
The existing literature on the causality between university website, customer value co-creation behaviour, university brand image and reputation are revised. The conceptual framework and research hypotheses are presented. The next section method and methodology employed in this study are explained. ...