The right brand extension strategy will avoid brand dilution and build on a strong brand identity. Choosing which type of brand extension to go for will require a good look at the outcome you’d like to achieve. For example, a vertical brand extension – such as a brand line extension – ...
However, the Swoosh cemented itself as the defining icon of Nike's identity and success. Its fluid shape encapsulated the company's drive for speed, movement, and progression in athletic achievement. Though initially met with scepticism, the logo grew to represent Nike's commitment to revolutionary...
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“With a critical product launch approaching, we knew we needed to break through all the AI noise with a bold creative idea. When Red & Co. presented the concept for “Pancakes,” we knew we’d found it. And a lot of laughter ensued, too. It cuts through and speaks to our uniqueness...
Visual identity is how your brand looks, including its logo, colors, and typography. Together, they communicate what your brand stands for. Your visual identity stems from your brand identity. Both are part of the broader brand ecosystem, which includes:...
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The slogan remains an iconic part of FedEx's brand identity, though is used less prominently today. It was central to establishing FedEx as a powerhouse and leader in time-definite delivery services. What makes "When It Absolutely, Positively Has to Be There Overnight" effective? Emphasizes ur...
A strong visual identity can build brand recognition and emotional connections with your audience, among other benefits. Learn how to build one.
Channing & Company is an entrepreneurial brand design studio harnessing the infinite power of design & collaboration. We make great work to drive commerce, build community, and influence culture. We build Better Brands by Design. Filter by All Branding Community Design Digital Experience Identity ...
Brand identity is the culmination ofhow you want people to see your brand. Including things like your visual identity and core brand values. While brand image ishow others actually perceive you. Let's consider the story of two well-known brands: Nike and Adidas. First, let’s consider their...