brand identityfranchisinghigher educationuniversitiesPurpose: We investigate student corporate brand identification towards three corporate brands: a UK University, a leading UK business school and its overseas collaborative partner institute in Asia. Methodology: A theory-building case study within the ...
Discover how our Brand Identity Research and Testing can refine your brand's core propositions and ensure it resonates with your target audience. Dive into our specialized approach with the Brand Positioning Bullseye to achieve a competitive edge in the
it was clear that users couldn’t find the information they were looking for and most pages received very little traffic. Another component that didn’t work properly was their brand and identity. The logo didn’t accurately represent the work that CALS Program did, and the visual brand had ...
This paper explores the construct of brand identity and its role within small specialist retail internationalisation, and the related influence of the entrepreneur on the internationalisation process. A case study approach is adopted, examining one German small specialist retailer. Data collection involved...
The topic of the thesis is branding, brand identity and brand associations. It was assigned by Rollsteel Machine Oy Ltd., a manufacturer of industrial machinery in Kuopio, Finland. The research problem was to explore Rollsteel's brand identity and the brand associations currently held by its cu...
Mats Urde,Stephen A Greyser.Mats Urde.The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize.of Brand Management,2016Urde, M.; Greyser, S. A. 2016. The corporate brand identity and reputation matrix - the case of the Nobel Prize, Journal of Brand Management 23...
Considers the significance of corporate identity, internal corporate brand/identity images, and corporate brand identification for corporate brand orientation. Three propositions based on the above are formulated. By highlighting the importance of these concepts, scholars are more fully able to comprehend ...
By examining the elements of how these brands used social media platforms, hopefully it can enlighten others to strengthen their online brands presence and identity. Using qualitative approach, and case study as a method, this study chose three Indonesian brands in F & B (CHAMBER), ...
How we guided Hudson’s new brand strategy, voice and visual identity to convey Hudson’s vibrant culture and entrepreneurial service approach.
(2007), "Brand, organization identity and reputation: SMEs as expressive organizations: a resources-based perspective", Qualitative Market Research: An ... Temi,Abimbola,Akin,... - 《Qualitative Market Research》 被引量: 88发表: 2007年 Brand, organisation identity and reputation: Bold approaches...