Download free brand pyramid templates for businesses of all types and sizes in Microsoft PowerPoint and Google Slides formats.
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Just like business equity, your brand builds value, too. This value isdetermined by a brand’s customersand how they have experienced your brand. This is sometimes called CBBE (customer-based brand equity), which attributes a brand’s success based on its customers’ sentiments. If they have ...
PurposeThe brand equity pyramid is a theory that explains how people develop loyalty and an attachment to a brand. The purpose of this study is to test whether the predictions made by the theory hold when applied to the brand of ParticipACTION, a Canadian non-profit organization that promotes...
The brand equity of Apple was set at $612 billion in 2020. Apple’s brand value has been able to reach this astronomical height because of the brand’s relentless focus on keeping their customers happy. They have managed to do this through their high quality hardware and proprietary software...
This paper aims to evaluate the applicability of the existing brand equity pyramid models in the context of independent financial advisers (IFAs) in the UK financial services sector. Nine in-depth interviews with IFAs and nine in-depth corroboration interviews with senior marketing managers and empl...
Can advanced technology affect customer-based brand equity in service firms? An empirical study in upscale hotels Purpose The objective of this study is to empirically test the impact of perceived ICT on creation of brand equity within service firms, more specifically ... M Šerić,I Gil-Saur...
This study is to examine the translation of a reputable brand into equity and how consumers’ perceptions can trigger value creation from commitment and pursuit of CSR by an organization and adopting the same as a brand, lifestyle, and culture, while poi
After you have a solid grasp of your brand position, continue the brand management process to plan and implement new programs, measure performance, and sustain brand equity. (Slide 12-14) Outcome Think of the strongest brands you know: from Apple to Tesla to Nike. Each one can charge a pr...
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