(2003) defined rebranding as "the practice of building anew a name representative of a differentiated position in the mindset of stakeholders and a distinctive identity from competitors" (p. 32). This is the only available definition in the literature; it has been defined narrowly and is not ...
Looking to create strong brand awareness, brand equity, and top-notch brand identity? Building a recognizable brand is the first step. Here are three brand recognition strategies you can employ right now. 1. Boost brand recall through airtight consistency Take a serious look at some of the worl...
Private equity-backed consumer products company ThreeSixty Group will pay $100 million for the quirky gift retailer in its second sale outside of Chapter 11. ICONDISCABBBY Latest Stock Market News & Data Dec 30, 2016 3:17 PM EST With S&P 500, Nasdaq down, Dow struggles for gains Stocks ...
To mention on Services Brand equity: three service products like movie theaters, hair salons and pest control (Krishnan and Harline, 2001), bank credit cards (Marisa Maio Mackay, 2001), e-tailing (Christodoulides et al., 2004), hotel brand equity (Kayaman and Arasli, 2007, Woo Gon Kim...