The perceived quality and the brand association show almost no statistically significant difference between the two brands, but Polo Ralph Lauren was evaluated as having a somewhat more affirmative and differentiated image. The brand images of both brands were highly neat, simple, natural, and ...
Competition between rival brands within the same category gives rise to special competition/substitution effects of great interest to involved firms. In h... R Guseo,C Mortarino - 《Ima Journal of Management Mathematics》 被引量: 18发表: 2014年 dynamics of interfaces in competition-diffusion syst...
Through the comparison of single-brand and brand 翻译结果4复制译文编辑译文朗读译文返回顶部 By contrast, brand and multi-brand 翻译结果5复制译文编辑译文朗读译文返回顶部 Through contrasts the single brand and the multi-brands 相关内容 a2. Briefly state the Montgomery bus boycott. 2. 简要地陈述蒙加马...
Strong brand identity design examples Many brands did a fantastic job establishing their brand personality and brand identity design. Let’s study their cases and discover the secrets of some of the best brand identities. Apple Apple stands as a paragon of simplicity, innovation, and aesthetic prow...
“In 2022, the aggregate value of the world’s 100 most valuable brands increased by over 22% and reached a record $8.7 trillion,” according to Statista. “By comparison, this figure stood at around $5 trillion just two years earlier.”Brand awareness is also important because it helps...
We investigate the optimal market entry and original equipment manufacturer (OEM) decisions of a firm facing a market in which firms' brands can be horizontally differentiated and products can be vertically differentiated. The entrant might sell under its own brand and compete with an incumbent, bec...
Brand research is the act of investigating the various aspects of a new or longstanding brand to gain insights that can help curate brand value.
In the second question, we focused on the comparison between completely new logotypes (i.e., logotypes that were not present in the exposure phase, regardless of whether they were correctly spelled or not) and their (related) counterparts (i.e., misspellings by transposition in the test phas...
The proliferation of brand slogans via advertising channels is blurring the distinction between brains and brands. Brand slogans are designed to have posit... YM Cheng,YS Kuo,JH Yeh,... - IEEE Workshop on Multimedia Signal Processing 被引量: 17发表: 2007年 Brand Recall and Recognition: A C...
model comparisonhabit persistenceMany studies have proposed the use of the relationship metaphor to enhance the understanding of the relationship between consumers and brands. However, few studies have empirically tested consumer–brand relationship models. In this paper, the authors argue that the ...