Brand communities embedded in social networks 2013, Journal of Business Research Show abstract The role of consumer-brand identification in building brand relationships 2013, Journal of Business Research Citation Excerpt : According to this theory, Kim et al. (2001, p. 196) define the level of co...
Although social media has seen prolific growth in recent years, very little attention has been given to embedded brand communities within these media channels and their impact on brands. This paper discusses how brand communities emerging within social networking sites can be used as a valuable ...
Zaglia, M.E. 2013. Brand communities embedded in social networks.Journal of Business Research66(2): 216–223.https://doi.org/10.1016/j.jbusres.2012.07.015. ArticleGoogle Scholar Zhang, H., K.Z.K. Zhang, M.K.O. Lee, and F. Feng. 2015. Brand loyalty in enterprise microblogs.Informa...
Social Brand Value and the Value Enhancing Role of Social Media Relationships for Brands Due to the social media revolution and the emergence of communities, social networks, and user generated content portals, prevalent branding concepts need ... J Fueller,R Schroll,S Dennhardt,... - Hawaii ...
What exactly is brand awareness? It’s the way your brand is embedded in the public conscience, consumers lifestyles, and purchase habits. In the long run, it has a direct impact on your revenue. That’s why you need to keep track, using the proper metrics. ...
‘ANOVA, which gave ap– value exceeding 0.05. The multiple comparison also points to the influences and how cognition, impulses, flows, and feelings as embedded compositely and inherent in culture, lifestyles, inclinations, and orientations can shape the brand and eventually drive perceptions and ...
Brands shouldn’t talk if they’re not willing to walk. Brand activism is more than a logo change during Pride month, it needs to be embedded in the way you conduct business. If you’re not willing to build your hiring, sourcing, manufacturing and sales practices to support what your br...
Right now, there’s nothing that replaces the computing power and audio-visual interface that a mobile phone has. It leads me to one conclusion, mobile devices will only be replaced when we no longer need that interface, and computing is embedded in people. Yup, cyborgs. Elon Musk has st...
The goals of the Open Font License (OFL) are to stimulate worldwide development of collaborative font projects, to support the font creation efforts of academic and linguistic communities, and to provide a free and open framework in which fonts may be shared and improved in partnership with othe...
Oviedo, D.; Sabogal, O. Unpacking the connections between transport and well-being in socially disadvantaged communities: Structural equations approach to low-income neighbourhoods in Nigeria.J. Transp. Health2020,19, 100966. [Google Scholar] [CrossRef] ...