The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two-phase study of the New Zealand advertising and marketing industry, ...
Kitchen for his valuable contribution to the development of the Model for Brand Communication through Digital Influencers. Ebru Uzunoglu is an Associate Professor and works as the Head of the Public Relations and Advertising Department at Izmir University of Economics (IUE). Currently, she has ...
Brand Department 翻译结果4复制译文编辑译文朗读译文返回顶部 Brand of 翻译结果5复制译文编辑译文朗读译文返回顶部 正在翻译,请等待... 相关内容 a大体说来 Speaking generally[translate] aA third person new eyes 第三人称新的眼睛[translate] acommunication. Fashion, textile and interior design have[translate]...
firstthingtoconsiderinmakinganannualcommunicationplan. Inthecomingyear,itisimpossibleforallbrandsofalltypes ofproductstogrowequallyinallchannelsandmonths.Managers shouldlearntograspthekey,concentratetheireffortsand resourcesonbrandproductsofkeycategories,andpromotethe ...
- 《Information Communication & Society》 被引量: 64发表: 2013年 Self-Generated Emotions and Their Influence on Sprint Performance: An Investigation of Happiness and Anxiety The main purpose of this study was to examine the effects of self-generated emotions on sprinting times within the frameworks...
Social media have radically changed communication behavior and created new means to manage customer relationships. In particular, brand pages on social media platforms grant companies opportunities to contact and engage with existing and potential customers. However, it is unclear if social media brand ...
exposed to a reference about it. Therefore, memory is a key selection criterion (Sen, 1999). Hence, the first question that arises is how does the chosen name fulfill its first function; that is, is it easy to memorize, or will significant communication efforts be needed to achieve this ...
The Dynamic Brand is an evolution of the concept of Brand Identity developed through all strategic communication languages.
This relatively low response rate is to be expected given that the average open rate for marketing communication emails from professional basketball clubs in the UK is below 10% – a figure was obtained through pre-study interviews with club management. On this basis, we can assume that only ...
9, responsible for the Department of the system (content editing system, process editing system, program development system development) 10, responsible for brand promotion, maintenance and promotion; 11, responsible for communication with the business sector, to understand and modify web development ...