Customer relationships, corporate social responsibility, and stock price reaction: Lessons from China during health crisis times 2022, Finance Research Letters Citation Excerpt : When the firm is passing through a crisis, the moral capital can play the role of buffering risk, thereby preserving firm ...
Capital markets are risky by nature. Stocks go up, stocks go down-- sometimes they crash. Due to this risk, some investors want to remove some of that risk, and are willing to pay a risk premium for it. The Risk Exchange in Options Trading It's like car insurance. Driving is risky,...
As one of the world Olympic partners the brand will receive a huge amount of exposure to a global audience this summer helping to boost its recognition across the event's international audience. One of the highlights of GE's year has been the turnaround at GE Capital. The segment had seen...
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"Knocking four or five days out of our supply chain in terms of the amount of invest- ment (in inventory) we have to carry at any one time, whether it's paper clips or men's socks, has dramatic effects on our working capital requirements," says Heller. He adds that collaborating ...
Brand managers need to recognise that these factors, though intangible, play a major role in driving the value of their business: they give rise to higher earnings, increased recognition, reduced marketing costs and greater capital gains. Today, more than ever, brand managers need to evaluate ...
In addition to the above discussion on the most important topics at this stage, the topic of capital operation is also included in the forum for the first time. People who know finance know that capital operation is like a double-edged sword, which can help brands achieve internal and extern...
Brand managers need to recognise that these factors, though intangible, play a major role in driving the value of their business: they give rise to higher earnings, increased recognition, reduced marketing costs and greater capital gains. Today, more than ever, brand managers need to evaluate ...
Consequently, this study used the stock price of a company to represent its CBV when constructing the EWEM for CBV. Since the market capital value (MCV) of a corporation changes in real time based on the company’s status, it is crucial to use the MCV as the most important indicator for...
In addition, brand value has been proved to be an advantageous criterion to be implemented into MCDAs for financial performance problems through the sensitivity analysis made. Keywords: sensitivity; MCDA; capital markets; stock returns; brand value MSC: 90B50; 91B06; 62C05; 91G15...