Therefore, the combination of the main brand and the sub brand can make the product unified, and the latter can highlight the product individuality. The two complement each other and complement each other, which makes the brand of the enterprise richer, more subjective and easier to communicate ...
相关信息 Logo Usage and Files Trademark and Trade Name Policy
Managers might refer to a brand that is closely linked to its parent as a “sub-brand” (for example, FedEx Ground and FedEx Office), whereas a brand with a more subtle connection might be termed an “endorsed brand” (Courtyard by Marriott). “Ingredient” brands can even operate within...
网络品牌;副品牌;向下延伸时用一个次品牌 网络释义
House of brand examples Just because a company’s subsidiaries operate independently doesn’t mean that they don’t have similar operations. Just like General Motors, whose sub-brands all operate in the automotive industry, all of Yum! Brands’ subsidiaries have something in common: They’re all...
First, let me give a quick overview of these brand architecture types and then I will discuss their benefits and give you more examples. Brand Architecture Models: Branded House (Monolithic)—The master brand as well as sub-brands share the same visual identity, but with some slight variants ...
网络释义 1. 副品牌 副品牌(sub-brand)概念风靡国际知名品牌,由於全球消费市场呈现明显分众趋势,甚至朝向M型化发展,不论是精品业或旅 … www.51643.com|基于32个网页 2. 次品牌 ...在最短时间内进行主品牌(Major-brand)与次品牌(Sub-brand)的界定,迅速建立消费者认知,消费者一旦混淆,绝对是致 … ...
I have a brand architecture question aboutcreating the link between a sub brand and the holding company or group. What is the best or proper way to show that link in the logo, for example: (sub brand) from (parent brand) or (sub brand) part of (parent brand) group ...
Some of the most notable examples of corporate branding include Google, Apple, Nike, Tesla, andStarbucks. Not only have these companies built up product brands, but they've also managed to use promotions, slogans, and other tools to boost their names in the market. ...
A master brand is a specific overarching brand name that serves as the main anchoring point on which all underlying products are based.