Lululemon is heightening its focus on the golf world, signing Max Homa as its newest ambassador. The six-time PGA Tour winner joins fellow PGA golfer Min Woo Lee, NFL wide receiver DK Metcalf, NBA player Jordan Clarkson, NHL athlete Connor Bedard, and professional tennis player Leylah Fernand...
Lululemon’s ambassador program partners with fitness enthusiasts, exercise instructors, and local community leaders who embody the brand’s ethos. These ambassadors receive development tools, personalized brand experiences, access to test products, and introductions to a network of fellow ambassadors. The...
As the market is getting crowded, other brands are trying to attract consumers in Lululemon’s range of action. Brands like Anta (安踏), Li Ning, Particle Fanatic (粒子狂热) and MAIA ACTIVE have entered the yoga sportswear section one after the other and might represent a threat for the e...
Research related to training salespeople to shift their mindset from a transaction “close the deal” mindset to a relational “brand ambassador” or “influencer” mindset is an important area of research to pursue. Relatedly, what tools (e.g. storytelling) are most effective in enhancing the ...
2. Utilize Instagram influencer and brand ambassador endorsements. Let’s come back to Instagram influencers. Right now, 95% of influencers report Instagram as their favorite social media platform to work on. So, how does influencer marketing on Instagram work? In a nutshell, brands build relati...
2024年6月20日,中国上海——运动生活方式品牌lululemon正式宣布中国导演、演员、编剧贾玲出任lululemon品牌大使,携手发起品牌标志性年度社区盛事“夏日乐挑战”,共同鼓励更多人全情投入运动,在充满乐趣和热汗的联结中,感受更好的自己。 By 耿元发布时间: Jun 20, 2024中国导演、演员、编剧贾玲出任lululemon品牌大使,发...
The Chinese celebrity, who has kept a low profile for the past year due to online allegations of sexual misconduct, which he categorically denied, has been named the global brand ambassador of Versace, WWD has learned exclusively. “Kun is brave, incredibly talented and unique. He’s a singer...
In an exciting development in the luxury market, Chinese table tennis sensation Wang Chuqin has been announced as the brand ambassador for the French luxury giant LVMH, which operates Louis Vuitton. This strategic partnership highlights a growing trend among high-end brands to tap into the influenc...
Why the program works:This ambassador program transforms its ambassadors into true partners. In exchange for their advocacy, Lululemon’s ambassadors receive increased exposure and mentorship opportunities. Top ambassadors are invited to a multi-day summit and sometimes even instruct at larger events. ...
Want to know how to launch an ambassador program that actually grows your business? Take a look at these brand ambassador program examples.