HumblebraggingOnline travel reviewsReviewer expertiseBenign envyTourist behaviorExperimental designTourists often brag about their exclusive vacations, preferential treatments, and extraordinary adventures on social media. However, the existing digital marketing literature offers little guidance on whether bragging ...
HumblebraggingOnline travel reviewsReviewer expertiseBenign envyTourist behaviorExperimental designTourists often brag about their exclusive vacations, preferential treatments, and extraordinary adventures on social media. However, the existing digital marketing literature offers little guidance on whether bragging ...