Let’s take a closer look at what is a soft bounce in email marketing, how that may happen and what you can do about it. What is a soft bounce email? In general, when anemail bounces, it will return to the sender because it could not be delivered. This delivery may be either temp...
In email marketing, ensuring that your messages reach their intended recipients is critical for the success of your campaigns. However, sometimes emails fail to be delivered, leading to what is known as an "email bounce", whichoccurs when a message is returned to the sender because it could n...
First of all, regularly review bounce details in your email campaign report. Most email marketing platforms (like HubSpot and Mailchimp) will provide you with receipts for your bounces. Once you have those details in front of you, you can look for email addresses that have repeatedly...
Email bounce rate is a key metric in email marketing. If it’s too high, it could cause serious damage to your email campaigns and even your sender reputation. In this blog post, we’ll help you understand what email bounce rate is, what causes it, and how to keep it in check so ...
If you haven’t sent an email to your list in more than six months, it is often a good idea to set up a reconfirmation process for subscribers. This is also a good idea for subscribers who have not engaged with your marketing emails for a while. ...
A bounce is the percentage of email messages that failed to send. Inemail marketing, it is acceptable to divide bounces into two categories based on the reason the email bounced. Hard bounces This group includes the following reasons why email addresses may bounce: ...
Eventually, some of the email messages you send will be undeliverable, or "bounce" as it's called in the email marketing industry. Today I'll explore the two types of email bounces, some reasons for them and how to handle them.
In marketing terms, sites should be “sticky.” When a new lead is funneled to your site or finds it on their own, they should want to stick around. The longer they stay on your site, and the more they explore, the more likely they are to buy something. Google looks at your bou...
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4. How do I reduce the rate of soft bounces in my email marketing efforts? To reduce soft bounces, keep your email sizes within acceptable limits and clean up your maling lists—you want to avoid sending to full inboxes or temporarily unavailable servers. Regularly clean your email lists and...