(2023). From Bottom-Up to Top-Down in the Store Environment: Multisensuality Using the Example of Background Music. In: Mau, G., Schweizer, M., Oriet, C. (eds) Multisensory in Stationary Retail. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-38227-8_4 Download citation ....