BOPIn 1998-1999, Prahalad and colleagues introduced the base/bottom of the pyramid (BOP) concept in an article and a working paper. This article's goal is to answer the following question: What has become of the concept over the decade following its first...
阿里巴巴看到BOP市场(“金字塔底层”Bottom of the Pyramid,BOP,底层大众市场)机会的时间其实比拼多多更早。早在2014年,为了把从未网购过、甚至不知道淘宝App如何使用的BOP人群变成用户,淘宝的做法是在每个村建立一个淘宝中心,为其安装一台电脑并装上一条专用网线,方便当地村民浏览商品,这个被称为村淘的地方还会有一块...
意识到这一令人沮丧的事实,C.K. Prahalad在他的著作 《金字塔底层的财富》(The Fortune at the Bottom of the Pyramid)里提出了一项非常简单却极其革命性的主张: 不要再把贫困群体看作受害者或社会负担,而要把他们视为有活力、有创造力的企业家和有价值的消费者,一个崭新的机会之门就将打开。 Prahalad认为,四...
Mobile payment systems are increasingly seen as the lifeline of an economy and recognized as a harbinger of financial inclusion for the bottom of the pyramid (BoP). The present study aims to examine key antecedents of continued intention to use mobile payments by the BoP segment, which has sho...
Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits Learn More Buy This chapter is from the book Fortune at the Bottom of the Pyramid, The: Eradicating Poverty Through Profits Learn More Buy The Nature of the BOP Market The nature of the BOP market has chara...
This study explores whether consumer segments can be formed by the Bottom of the Pyramid (BoP) consumers based on their perception towards various packaging attributes while making Packaging Influenced Purchase decisions (PIP) for buying Fast-Moving Consumer Goods (FMCG) products. Along with facilitatin...
In the past decade, viewing the ‘bottom of the pyramid’ as a potentially lucrative market has become a key to how large businesses and social enterprises engage emerging markets. Devex Impact reviews five must-read articles on this growth area
1) BOP(the Bottom of the Pyramid) 底层市场 2) population in the bottom of the city society 城市底层 1. The article explores the art of Jia Ping-ao s novel Gaoxing from the three perspectives: truthfully recording of the living state of thepopulation in the bottom of the city society,cr...
Ethical concerns at the bottom of the pyramid: Where CSR meets BOP There is growing interest in C.K. Prahalad's concept of attacking world poverty by encouraging multinational firms to do business with the "bottom of the pyramid," the billions of people in the world who must survive on $...
By drawing on Scott's (1995) three-part conceptualization of institutional legitimacy, this study explores how regulative, normative and cognitive legitimacies are invoked by market driving social enterprises at the Bottom of the Pyramid (BoP). Key contributions of the study show that all three ...