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That’s where the Google E-E-A-T principle comes into play.Why Does Google E-E-A-T Matter for SEO ?E-E-A-T is not just some abstract Google algorithm, it’s huge for the user experience. The better the user experience is, the more they’ll come to trust ...
While this case study only focused on video, it illustrates the importance of using correct structured data to improve search performance. Even if it seems like something small, like making sure that Google can efficiently crawl URLs linked to videos, it can move the needle on your site’s di...
Page loading time is a significant factor in how websites rank in search results in Google and other search engines. Faster websites equal higher rankings! Offer Great User Experience Even if your website has great design and content, slow loading time affects user engagement...
Methods: We compiled a dataset of 227 webpages from Google searches in Canada and the USA using the phrase 'boost immunity' AND 'coronavirus' on 1 April 2020. We coded webpages for typology and portrayal of immune boosting and supplements. We recorded mentions of microbiome, whether the web...
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Want to use Google to advance your online marketing and bring in fresh dry cleaning customers? Here are five ways you can optimize SEO for dry cleaners!
Aim for 3 to 5 Words:Google's Matt Cuttsrecommends keeping slugs between three and five words to ensure they're fully visible onSearch Engine Results Pages(SERPs). Don't IncludeStop Words: Words like “and”, “or”, “but”, and “the” are generally ignored by search engines. Cut ...
Article Google Scholar Kulkarni, G., Kannan, P., & Moe, W. (2012). Using online search data to forecast new product sales. Decision Support Systems, 52(3), 604–611. Article Google Scholar De, P., Hu, Y., & Rahman, M. (2010). Technology Usage and online sales: An empirical...
Extreme quantile regression provides estimates of conditional quantiles outside the range of the data. Classical quantile regression performs poorly in suc