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2. Check your creative against the U.S. Postal Service Domestic Mail Manual. The U.S. Postal Service (USPS) frequently updates the domestic mail manual, the Bible for direct mailers. It’s a free book available online in PDF format that guides direct mailers in every a...
2. Direct Mail Marketing– the process of identifying prospects, aka, your targeted audience, and sending those people your marketing or promotional material. While the exact type of mail sent and messaging employed varies widely, the vast majority of direct mail will incorporate the following featu...
"Nobody gets on an airplane with a pilot who doesn't know where he's going," he says. "Tell people exactly where you're going, or they won't stay on your plane." Rather than diminishing sales goals due to COVID-19, consider mapping out a different direction by aim...
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