Proof puts it in a digestible format that is more comforting to my potential clients and customers: they see locations near them, names they may know, and faces that make them feel comfortable making a purchasing decision. That means the world to me that they're able to have that experience...
If you run a brick-and-mortar location, you’ll need to optimize for Local Packs. Intended for users searching for establishments “near me”, the Local Pack is a SERP feature that caters a list of locations that may be relevant to the search. This often includes restaurants, hospitals, a...
With your ubiquitous presence across directories, your business is likely to appear in top results for local searches. The Listings Management tool also shows your business ranking in Google Maps to give you an idea of which geographical locations you have the highest visibility in. You can then ...
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adidas's marketing pitch: Luxuriously cushioned stability shoe for any pace and any distance. Surfaces tested on: Road, soft soil, ambient temperature of 10° C/50° F and 26° C/79° F. Tested in two different locations. Upper: Non-compression Primeknit mesh, synthetic leather, inner half...
Think of this as the “near me” search. You’ve probably used this phrase yourself while googling something—”gas stations near me” or “pizza near me.” According to Neil Patel, these types of searches have been steadily growing since 2012. Source: neilpatel.com To optimize for th...
The most notable element of their footer is their integration of their locations, which makes it easy for a wbesite visitor to find one of Carlo’s bakeries near them. 11. Sideshow Footer type: Narrow and CTA footer Why it’s one of the best website footer examples: Sideshow is one ...
Remember – don’t overdo it by stuffing too many keywords that don’t belong because this can hurt rankings rather than help them go up organically. The idea behind using them strategically yet naturally lies in providing beneficial information related to place names (locations) so users can fi...
Your offer seems more valuable when influencers recommend it. Users will feel they can trust you with their information. In fact,61% of users say they trust reviews from reputable influencersjust as much as a recommendation from friends and family. ...