Language is a powerful tool that can be used to influence the way people think and feel. That’s whycalls to action(CTA) are so important in email copywriting. When writing email sales copy, use persuasive language and CTAs to drive conversions. For example, instead of saying “buy now,”...
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Testing reveals that by simply moving from a multi-step to single-page checkout process, conversions go up. For example, when split-tested byElastic Path Software, conversions increased with the single page process by 21.8%. Premise Makes Testing Easy By now you’ve got the point … testing ...
conversions can be sales, customer signups, getting new leads, etc. And having a website enables you to do all that, but only if it’s optimized. That means creating the best possible user experience and incentivizing visitors to convert. ...
10. Set Up an Email List for Your Customers If you’re nottaking advantage of email lists, you’re missing out on one of the most powerful marketing channels at your disposal. When someone signs up for an email list, they’re basically saying “You’re free to send me marketing emails...
Short sentences can be a powerful tool for increasing conversions in your copywriting. By breaking down your message into bite-sized chunks, you make it easier for readers to understand and engage with your content. To write effective short sentences, focus on simplicity and clarity. Cut out any...
You might think building a landing page dedicated to gaining email subscribers a bit odd for an eCommerce store, but it’s actually very common practice. A lot of brands, especially those in the subscription or grocery-delivery verticals use this tactic to drive up email conversions with the ...
As a professional marketer with numerous clients, I have exactly .02 seconds per day to work on my own projects. The ability to set up OptinMonster quickly and see its effectiveness the same day is powerful. As an SEO expert, I’m great at getting traffic but converting it was always har...
When it comes tocopywriting, many merchants make the mistake of leading with product features over product benefits. Product benefits often appeal to our emotions and have a more powerful impact on conversions. For example, notice how Best Self doesn’t describe its journal by using details like...
Second, we sometimes use social proof with urgency. Using acountdown timercan make people think they’re going to miss out on a great opportunity, triggeringfomo(fear of missing out), which has worked for us to increase conversions.