Li rarian: A driving licence, perhaps? Woman: No, I don*t drive. Li rarian: Your hus ands would do. Woman: Yes, ut his licence will still have the old address on it. Li rarian: Perhaps you have a letter addressed to you at your new house? Woman: No, Im afraid not. Weve only...
Or, when hotel guests land at an airport and power up their phones to look for the licence plate number of the car that will collect them, could we not be texting them that information pro-actively? Mobile requires beautifully observed interactions between the brand and consumer that are far...